The Better Way: Transformation principles for the
  • The Better Way: Transformation principles for the real world
  • Preface
    • Preface
  • Part I - The Big Picture
    • Introduction
    • Radical change
    • Rapid acceleration
    • Profound complexity
    • Part I Summary
  • Part II - The better way
    • Introduction
    • Principle one: Focus on customer value and adaptability
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle two: Technology excellence is the strategy
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle three: Choose product teams over project teams
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle four: Divide and conquer
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle five: Integrate governance, risk and compliance experts with product teams early and often
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle six: Measure what matters
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Part II Summary
  • Part III - Micro-transformation
    • Introduction
    • Step one: Design effective cross-functional teams
      • How it works
      • Why it works
      • Final thoughts
    • Step two: Create immersive working environments
      • How it works
      • Why it works
      • Final thoughts
    • Step three: Implement the Starter Kata
      • How it works
      • Why it works
      • Final thoughts
    • Step four: Thin-slice the work
      • How it works
      • Why it works
      • Final thoughts
    • Part III Summary
  • Conclusion
  • Glossary
  • Endnotes
    • Endnotes
    • License
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  1. Endnotes

Endnotes

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  1. Marco Iansiti and Karim Lakhani, “What the Companies on the Right Side of the Digital Business Divide Have in Common”, Harvard Business Review, January 31, 2017,

  2. Sully Barrett, “$7 trillion to be invested in making work more digital by 2023: ServiceNow CEO”, CNBC, April 30 2020,

  3. Texeira, Thales, Unlocking the Customer Value Chain (New York: Currency, 2019)

  4. Klaus Schwab, The Fourth Industrial Revolution (New York: Currency, 2016)

  5. Peter H. Diamandis and Steven Kotler, The Future is Faster Than You Think (New York: Simon & Schuster, 2020)

  6. Dave Gray and Thomas Vander Wal, The Connected Company (Sebastopol: O’Reilly Media, 2014)

  7. Ron Westrum, A Typology of Organisational Cultures (Quality and Safety in Health Care 13, no. suppl 2, 2004)

  8. Daniel Lyons, “We Start with the Customer and We Work Backward.” Slate, Dec 24, 2009,

  9. Nicole Forsgren, Jez Humble, Gene Kim, Accelerate: Building and Scaling High Performing Technology Organizations (Portland: IT Revolution Press, 2018)

  10. Gene Kim, The Unicorn Project (Portland: IT Revolution Press, 2019)

  11. Guo Xiao, Gary O’Brien, Mike Mason, Digital Transformation Game Plan (Sebastopol, California: O’Reilly Media, 2019)

https://hbr.org/2017/01/what-the-companies-on-the-right-side-of-the-digital-business-divide-have-in-common
https://cnb.cx/3tQ98Kg
https://slate.com/news-and-politics/2009/12/jeff-bezos-on-amazon-s-success.html