The Better Way: Transformation principles for the
  • The Better Way: Transformation principles for the real world
  • Preface
    • Preface
  • Part I - The Big Picture
    • Introduction
    • Radical change
    • Rapid acceleration
    • Profound complexity
    • Part I Summary
  • Part II - The better way
    • Introduction
    • Principle one: Focus on customer value and adaptability
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle two: Technology excellence is the strategy
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle three: Choose product teams over project teams
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle four: Divide and conquer
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle five: Integrate governance, risk and compliance experts with product teams early and often
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle six: Measure what matters
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Part II Summary
  • Part III - Micro-transformation
    • Introduction
    • Step one: Design effective cross-functional teams
      • How it works
      • Why it works
      • Final thoughts
    • Step two: Create immersive working environments
      • How it works
      • Why it works
      • Final thoughts
    • Step three: Implement the Starter Kata
      • How it works
      • Why it works
      • Final thoughts
    • Step four: Thin-slice the work
      • How it works
      • Why it works
      • Final thoughts
    • Part III Summary
  • Conclusion
  • Glossary
  • Endnotes
    • Endnotes
    • License
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  1. Part II - The better way
  2. Principle three: Choose product teams over project teams

Final thoughts

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Last updated 3 years ago

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At Rangle, the majority of the transformation work we do is brought to life through product teams. Through product teams, we are able to single-mindedly focus on the customer and bring (CVA), and (technology as strategy) to life.

In effect, product teams are the bridge between strategy and execution. But product teams can only be effective when they are focused on creating long term value for customers. In order to do this, they must be as unconstrained as possible with strong leaders in place — ready to unblock them, lobby on their behalf within the organization, and trust them to make the best possible decisions in support of the customer.

In , we’ll explore the practical application of product teams as a pragmatic way to turn the transformation vision into action, and hopefully spur your enthusiasm for starting your transformation journey by demonstrating that it is possible!

Principle One
Principle Two
Part III