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The Better Way: Transformation principles for the
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The Better Way: Transformation principles for the real world
Preface
Preface
Part I - The Big Picture
Introduction
Radical change
Rapid acceleration
Profound complexity
Part I Summary
Part II - The better way
Introduction
Principle one: Focus on customer value and adaptability
Principle two: Technology excellence is the strategy
Principle three: Choose product teams over project teams
Applying the principle in practice
What good looks like
Common failure modes
Final thoughts
Principle four: Divide and conquer
Principle five: Integrate governance, risk and compliance experts with product teams early and often
Principle six: Measure what matters
Part II Summary
Part III - Micro-transformation
Introduction
Step one: Design effective cross-functional teams
Step two: Create immersive working environments
Step three: Implement the Starter Kata
Step four: Thin-slice the work
Part III Summary
Conclusion
Glossary
Endnotes
Endnotes
License
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What good looks like

  • Product teams are autonomous and own the decisions making process end-to-end
  • The product team mindset is applied to both internal and external products
  • This mindset encapsulates paid customer facing offerings as well as everything that surrounds them (i.e. website, datasets, infrastructure platforms, APIs, etc.)
  • Product teams target customer needs using a hypothesis-driven approach
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Applying the principle in practice
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Common failure modes
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