> For the complete documentation index, see [llms.txt](https://tbw.rangle.io/the-better-way/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tbw.rangle.io/the-better-way/02-the-better-way/principle-one-focus-on-customer-value-and-adaptability/what-good-looks-like.md).

# What good looks like

* The executive vision embraces CVA as first and second order priorities
* The business strategy articulates the CVA based vision into coherent action
* The portfolio function distills the strategy into customer outcomes prioritized by value
* The product function translates customer outcomes into thin-sliced initiatives
* The delivery function uses modern delivery practices to rapidly gain customer feedback
* The measurement function continually evaluates business impact to influence strategy