What good looks like

  • The executive vision embraces CVA as first and second order priorities
  • The business strategy articulates the CVA based vision into coherent action
  • The portfolio function distills the strategy into customer outcomes prioritized by value
  • The product function translates customer outcomes into thin-sliced initiatives
  • The delivery function uses modern delivery practices to rapidly gain customer feedback
  • The measurement function continually evaluates business impact to influence strategy