What good looks like

  • The executive vision embraces CVA as first and second order priorities

  • The business strategy articulates the CVA based vision into coherent action

  • The portfolio function distills the strategy into customer outcomes prioritized by value

  • The product function translates customer outcomes into thin-sliced initiatives

  • The delivery function uses modern delivery practices to rapidly gain customer feedback

  • The measurement function continually evaluates business impact to influence strategy

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