The Better Way: Transformation principles for the
  • The Better Way: Transformation principles for the real world
  • Preface
    • Preface
  • Part I - The Big Picture
    • Introduction
    • Radical change
    • Rapid acceleration
    • Profound complexity
    • Part I Summary
  • Part II - The better way
    • Introduction
    • Principle one: Focus on customer value and adaptability
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle two: Technology excellence is the strategy
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle three: Choose product teams over project teams
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle four: Divide and conquer
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle five: Integrate governance, risk and compliance experts with product teams early and often
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle six: Measure what matters
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Part II Summary
  • Part III - Micro-transformation
    • Introduction
    • Step one: Design effective cross-functional teams
      • How it works
      • Why it works
      • Final thoughts
    • Step two: Create immersive working environments
      • How it works
      • Why it works
      • Final thoughts
    • Step three: Implement the Starter Kata
      • How it works
      • Why it works
      • Final thoughts
    • Step four: Thin-slice the work
      • How it works
      • Why it works
      • Final thoughts
    • Part III Summary
  • Conclusion
  • Glossary
  • Endnotes
    • Endnotes
    • License
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  1. Part I - The Big Picture

Rapid acceleration

PreviousRadical changeNextProfound complexity

Last updated 3 years ago

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Exponential technological progress

“We live in exciting times of fundamental technological change” wrote Marc Benioff, Chairman and CEO of Salesforce, in the Foreword to 2014’s The Fourth Industrial Revolution , by Klaus Schwab.

Exciting times, indeed. In fact, according to Schwab, the fourth industrial revolution will fundamentally, “alter the way we live, work and relate to one another. In its scale, scope and complexity, the transformation will be unlike anything humankind has experienced before.”

To get a sense of what the future will look like, consider this: In the Future Is Faster Than You Think , authors Peter Diamandis and Steven Kotler describe Uber’s plan to solve the urban mobility problem through aerial ridesharing. If successful, Uber’s plan is to provide the service in key U.S. cities by 2023. Ultimately, Uber’s goal is to make owning a personal vehicle economically irrational, and they believe they can do this using technology to continually reduce the cost per mile of aerial ridesharing.

But flying vehicles are just the tip of the iceberg, and many experts believe we are now at the tipping point of convergence, a point at which formerly independent streams of technology begin to come together to exponentially scale, enabling innovation to occur in ways we can’t even fully comprehend yet. This means that as quantum computing, artificial intelligence, robotics, blockchain, virtual reality and nanotechnology scale, so too will opportunities for leading organizations to catch the next wave of innovation that enables them to develop provocative new business models, products and services.

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