The Better Way: Transformation principles for the
  • The Better Way: Transformation principles for the real world
  • Preface
    • Preface
  • Part I - The Big Picture
    • Introduction
    • Radical change
    • Rapid acceleration
    • Profound complexity
    • Part I Summary
  • Part II - The better way
    • Introduction
    • Principle one: Focus on customer value and adaptability
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle two: Technology excellence is the strategy
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle three: Choose product teams over project teams
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle four: Divide and conquer
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle five: Integrate governance, risk and compliance experts with product teams early and often
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Principle six: Measure what matters
      • Applying the principle in practice
      • What good looks like
      • Common failure modes
      • Final thoughts
    • Part II Summary
  • Part III - Micro-transformation
    • Introduction
    • Step one: Design effective cross-functional teams
      • How it works
      • Why it works
      • Final thoughts
    • Step two: Create immersive working environments
      • How it works
      • Why it works
      • Final thoughts
    • Step three: Implement the Starter Kata
      • How it works
      • Why it works
      • Final thoughts
    • Step four: Thin-slice the work
      • How it works
      • Why it works
      • Final thoughts
    • Part III Summary
  • Conclusion
  • Glossary
  • Endnotes
    • Endnotes
    • License
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  1. Part III - Micro-transformation
  2. Step one: Design effective cross-functional teams

Why it works

Empowered cross-functional teams aligned by shared principles outcomes and measures of success are the best way to navigate uncertain and unpredictable environments.

Through shared outcomes, cross-functional teams and pods are better able to collaborate with a common purpose and mission, which enables them to continuously identify, prioritize, and break down risky assumptions, and then use their collective capabilities to “swarm” both opportunities and challenges accordingly.

The success of this approach is predicated on a culture change and mindset shift: One where everyone in the organization believes that those closest to the work and to the customer — aka, the product teams or the pods — are best suited to make decisions for the product and on behalf of the customers’ experience. In traditional command and control environments, the executive leadership are thought to “know best”. Part of shifting to the pod approach will be to ensure the most senior stakeholders in the process can relinquish (at least some) control to the collective wisdom of the pods.

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Last updated 3 years ago

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