> For the complete documentation index, see [llms.txt](https://tbw.rangle.io/the-better-way/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tbw.rangle.io/the-better-way/02-the-better-way/principle-six-measure-what-matters/common-failure-modes.md).

# Common failure modes

* Relying on misleading metrics like deliverables or requirements completed
* Using measures of success that are out of context, such as ROI, shareholder value or cost efficiency