# Final thoughts The CVA principle’s utility is in providing an organizing principle and mindset that can be applied to any type of initiative. Whether it's a new business model invention, legacy business model differentiation or internal process improvement, the key is to always think about the benefit to customers first. That’s not to say that traditional measures of success like ROI and shareholder value are not important, because they are, but they are better suited to *guide* investment decisions, rather than *direct* them. At Rangle, customer value and adaptability means adopting an outside-in strategy: Focusing each piece of your business on creating value for your customers, and continually adapting to change. It’s an organizing principle and a mindset shift that can be applied with success to any kind of initiative. By placing the customer value at the heart of the business model, it becomes impossible to stagnate, resist change, and lag in the adoption of best-in-class tools and practices. In the next section, you’ll gain a clearer understanding of why technology must be central to your business strategy, and how it can get you closer to your customer. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://tbw.rangle.io/the-better-way/02-the-better-way/principle-one-focus-on-customer-value-and-adaptability/final-thoughts.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.