This challenge can be especially vexing for leaders who are often under immense pressure to concurrently transform, innovate and disrupt at speed and at scale, with only a finite amount of resources to deploy. For them, knowing when, where and how much to invest in business reinvention (i.e. transformation, innovation and disruption) and how much they need to commit to maintain the performance of their established lines of business can be complicated and risky. Moreover, for many established organizations, business reinvention investments often lead to legitimate questions and concerns about how to sustainably fund, prioritize and measure the performance of those investments.